In the final part of our series exploring Black Friday and Cyber Monday, this month is all about the key benefits behind the promotional event and some top tips on how to maximise the sale-hungry shoppers. Following on from last…

Last month, I highlighted some data behind Black Friday and how it performed last year, with a deeper dive on how the furnishings market scored post-event. Recapping on the final point, according to IMRG’s report, home and garden retailers saw…

It’s that time of year again when sale savvy shoppers are surveying the retail landscape looking for the ultimate bargain. Black Friday returns on Friday 28 November 2025, with Cyber Monday on 1 December 2025. I know what you’re thinking…

Artificial Intelligence (AI) is a growing tech trend within the furnishing space. From imagery and text to enhancing the customer experience, AI is proving to be a powerful tool for furniture and bed retailers. Over the last year or so,…

Last month we explored the top five benefits of text marketing and why your business needs to get in on the SMS act. For those that missed it, we looked at the vast reach text marketing serves up, how it…

Text or SMS Marketing has quickly become one of the most effective tools when reaching your customers. Whether it’s to promote a sales event, update on an order or follow up after a service, sending a text is a direct…

Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and…

For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free…

It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to…

With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With…