For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free…
It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to…
With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With…
With the Christmas trading period and 2024 now a distant memory, the focus shifts to the year ahead. This month, we explore five New Year’s Resolutions to consider to give your business a starting boost to 2025. 1 – Be…
The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s…
This month, Black Friday takes place on Friday 29 November 2024, followed by Cyber Monday on 2 December 2024. In last month’s blog, we explored why taking advantage of the promotional period can be worthwhile as well as the use…
Next month sees the return of Black Friday, the frenzied shopping period where savvy consumers are on the hunt for the best deals and slashed prices. This year, Black Friday takes place on Friday 29 November 2024, followed by Cyber…
The theme of this month’s blog may be obvious in that surely every business owner or manager knows the finer details behind their respective business. In some cases, data-crunching can be second nature and, dare I say it, a hobby,…
Back in July 2022 we covered the basics with Search Engine Optimisation (SEO) and how to utilise free tools to get started. Just over two years later, we thought it would be worth diving into the topic once more. Your…
If you’re reading this then you’re most likely an independent furniture or bed retailer that either has one or multiple stores, as well as an online presence. In previous blogs you may remember such topics of the importance of a…