January always seems like a month of new ideas, fresh approaches and reflection on past experiences. With that in mind, this month takes a look at why an important element of your business needs extra attention when it comes to…

The festive season is upon us and it provides the perfect opportunity to engage further with your local community and customers. There will be shoppers searching for items of furnishings to cater for guests over the Christmas period, whether that’s…

Last month we explored some early Black Friday tips ahead of the promotional period, as well as why it’s still a sale to get involved in. This month, with Black Friday taking place on 24 November 2023, and its sister…

Next month has date in the diary where savvy shoppers are looking for the best deals across multiple categories, including home furnishings. I’m sure you are well aware of Black Friday, which takes place on 24 November 2023, and its…

Let’s face it, trying to think outside the box to drum up footfall in your store can sometimes lead to falling back into the same old, same old trap – the ‘clearance sale’ or ‘seasonal sale’. Over the last few…

The summer is here and as a furniture store owner perhaps this is the time of year where footfall dwindles as consumers turn their attention to holidays rather than home investments. That being said, there will be some out there…

Is there a right promotion? A retail promotion in your store or across your business can be in a number of forms, offering a number of different options for customers to be enticed and, of course, part with cash. However,…

When it comes to digital marketing, being able to track a campaign can provide critical data, as well as capture customers. There are two main things to consider when tracking. Firstly, are you doing it? And secondly, are you doing…

Last month we covered why implementing a live chat function on your website can be a beneficial tool to help communicate with customers and bring your customer service to the next level. As promised, this month explores the tawkto platform…

Are you tawking to your customers? When it comes to customer communication, the question is, are you responding on all possible levels? Perhaps you are, and that’s great, but perhaps there’s room to take your customer service to the next…